Golf!

One of my favorite sports in the world is gold. I have been working to get a handicap of 74 on my favorite course for a long time now. It is just one of the sports I cannot get enough of. Some important things that I have been noticing lately that are golf related are golf signs. Recently, I have seen hole-in-one insurance and hole in one insurance. At first I was very confused at what exactly this was. They advertise on gold courses a lot but, what exactly is it? So if you find out exactly what this company does, then please post it here so we can discuss this.